I'm in the Detroit News twice today!
http://www.detnews.com/article/20091203/BIZ/912030393/The-business-of-social-networking. Excerpt: Although social media has become a popular way for people to communicate with friends and relatives, the technology hasn't caught on with most small companies. A nationwide survey this year found that of 500 small business executives polled, 76 percent have not found networking sites to be helpful in generating business leads or for expanding their business during the last year.Although there's no data on how many Michigan companies use social media, it doesn't appear to be popular here, said Mike Rogers, vice president of communications for the Small Business Association of Michigan. Businesses' reaction to social networking today is similar to the mid-1990s, when the Internet was new and companies didn't see a need for it, he said.
Only 15 percent of small businesses in Michigan had an Internet connection in 1993. By 1998, 20 percent had a Web site, and now nearly all companies in Michigan have a site, Rogers said.
"Small businesses are learning (about social networking) as they go along," Rogers said.
And...
http://www.detnews.com/article/20091203/BIZ/912030394/1001/biz. Excerpt: There are so many applications that it can be too much for small business owners, said Mike Rogers, vice president of communications for the Small Business Association of Michigan.
"There are tremendous opportunities, but it can be overwhelming for small business owners who are already wearing so many hats," he said. "For those (entrepreneurs) who are adept (with technology), they can be useful tools, but they are so busy keeping their heads above water, that they can't always analyze" which applications are working and which aren't.
Finally...http://www.talentzoo.com/digital_pivot/news.php/Will-Cyber-Monday-Always-Be-As-Popular/?articleID=6206#. A brief quote in this article about Cyber Monday online shopping.
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